- July 7, 2020
- Posted by: mbipuser
- Category: Ip Topics
The most fundamental method of monetization is to turn your intellectual property into commercial products. Intellectual property represents the heart of commercial strategies, as is proven by its growing measure of the fixed assets in the enterprise value. Companies benefit from transforming their intangible assets into an opportunity. Therefore, the question is: are you doing enough to access the revenue opportunities you have?
There are several ways to commercialize your intellectual property into new sources of revenue. If you haven’t already developed a sound IP strategy for your company, you can get in touch with M&B IP . We are dedicated to serving the IP activity of hi-tech companies. Our primary objective is to assist the hi-tech companies in managing their IP assets to meet their strategic business objectives. Here are five of them.
Innovative Products
Patent portfolios can be highly valuable in some of the industries like pharmaceuticals, where it adds significant value to their product pipelines. However, many companies overlook science that goes into the evaluation of intellectual property patents for commercialization.
You need to know the worth of your IP assets for their commercialization. We can help you to discover the ‘missing gap’ opportunities you have in new or existing markets.
Outsourcing R & D
Can you turn the intellectual property from others into commercial products? Yes, you can. You can do that through licensing third party patents. Many companies are doing it, so why can’t you? You can outsource a part of your R&D effort or your entire R&D. When you do that, you derive the commercial benefit of the intellectual property patent. This is known as in-licensing, which is a preferred mode of business development currently. This strategy can help you gain new market share. Potential licensors will offer you technology that fits your business model.
Licensing Intellectual Property Patents
In particular, patent licensing can be an enormously profitable way for larger businesses to unlock the value of unused “Rembrandts” sitting in the corporate IP attic. Licensing can take the forms of either In-licensing or Out-licensing. Research-driven companies such as the companies operating in communications and technology industries often go for the lucrative option of out-licensing. This means they can license intellectual property patents to third parties. IBM is an excellent example here. This company tops almost every year among the list of companies with most patents granted in the U.S. In licensing revenues alone, IBM generates nearly $1 billion every year.
It may require evolving searches beyond classification codes that are traditional. You may have to conduct semantic analysis at a deeper level to identify the sector where your IP finds novel uses for under-explored patents.
Upfront Sale
IP divestitures are a great way to rapidly increase the commercial strength and financial value of your company. As a company, you have the option to sell away your Intellectual Property Patent. You can sell your entire portfolios or patents outright and access one-time revenue gain. It is also an excellent strategy for high instant returns on Intellectual Property Patents that is a non-strategic asset or an underused asset. In 2012, AOL sold more than 800 patents to Microsoft.
You may need to carefully calibrate market needs, the buyer’s current portfolio, and competitive positioning. Instead of selling individual patents piecemeal, a carefully designed portfolio can often generate more interest and value from a potential buyer.
Safeguarding Intellectual Property Patents
In the current business world thriving on innovation, enforcing intellectual property patent has itself emerged as a new business model, especially for non-practicing entities. Since IP assets are threatened with infringements, companies with a large portfolio of patents should do their best to protect them even when they do not plan to use them commercially shortly. There have been several damages awards in astronomical figures in recent years. A recent damage suit involving Samsung and Apple ruled Samsung to pay nearly $120 million to Apple.
Patents related cases in US courts are steadily rising. According to Statista, the number of patent issued cases jumped from 2009 to 2019 by 49%. In FY 2019, a total of 370,434 patents were granted at the U.S. Patent and Trademark Office (USPTO).
The real value of IP lies in its ability to strengthen your overall business position. By defining your patent rights, you show potential investors that you have secured substantive security for your underlying business model and key inventions — and thus are more likely to succeed in establishing yourself as a viable, growing enterprise.